Design and fashion shows
The brothers are known for designing clothes and staging elaborate fashion shows. A runway show in 2005 ended with Christina Aguilera stripping male models of their clothes. In September 2007, the DSquared2 fashion show in Milan featured Rihanna entering the stage in an American muscle car, followed by a runway walk. In January 2010, the DSquared2 Autumn/Winter 2010 menswear show in Milan featured Bill Kaulitz descending from the ceiling in a caged elevator à la Rocky Horror Picture Show, followed by a runway walk. Bill Kaulitz opened and closed the Dsquared2 Autumn/Winter 2010 menswear show in Milan.
Their designs have been worn by Britney Spears, Madonna, Tokio Hotel’s lead singer Bill Kaulitz, Justin Timberlake, Ricky Martin, and Lenny Kravitz. In 2000–01, Madonna commissioned them to design over 150 pieces for her Drowned World Tour 2001 and “Don’t Tell Me” music video. DSquared2’s design was also featured in Britney Spears 2009 world tour The Circus Starring Britney Spears and Tokio Hotel’s Welcome to Humanoid City tour.