Brand Milestones

1991

Arrival of Dean and Dan Caten in Italy

1995

Debut of the “Homesick Canada Collection” in Milan as the first menswear collection

1995

Beginning of the men’s footwear partnership with Galizio Torresi

2000

Dsquared2 creates the wardrobe for Madonna’s video, Don’t Tell Me

2002

Beginning of the partnership with Staff International

2002

Premiere of the women’s wear line during the Spring-Summer 03 Men’s Collections runway show in Milan

2002

Madonna wears Dsquared2 for the cowboy segment of her "Drowned World Tour 2002"

2003

Dsquared2 designs the costumes for Christina Aguilera’s “Stripped Tour 2003”

2003

Debut of the first women’s wear collection, “Star 24/7”

2006

Start of the fragrance and cosmetics partnership with ICR-ITF Group leading to the launch of Dsquared2’s first men’s fragrance "He Wood"

2006

Juventus Football Club selects Dsquared2 to design its official uniforms

2008

Opening of the first Dsquared2 flagship store in Milan

2008

Signature of the licensing agreement with Marcolin for the production and worldwide distribution of sunglasses and prescription frames under the Dsquared2 brand

2008

Launch of the first women’s fragrance “She Wood”

2008

Dean & Dan win the GQ Germany “Man of the Year” award as “Best designers of the year”

2009

Dean and Dan unveil star on Canada’s Walk of Fame the Canada Honour

2009

Dsquared2 designs Barcelona Football Club’s official off-field uniforms

2010

Dean and Dan are nominated HEADLINE TALENT COSTUME DESIGNERS for the Opening and Closing Ceremonies of the Vancouver 2010 Winter Olympic Games

2010

Costumes for Tokio Hotel’s “Welcome to Humanoid City Tour”

2010

Renewal of the licensing agreement with Staff International for 17 years

2011

Launch of the Dsquared2 flagship store in Paris

2011

Launch of Potion, the new men’s fragrance

2012

Launch of the Dsquared2 BAG line

2012

Launch of Potion for Woman, the new women’s fragrance

2012

Agreement with ISA for the production and distribution of underwear and swimwear

2013

Launch of the first junior collection produced by Brave Kid

2013

Launch of CERESIO7

2014

CAFA, Canadian Arts and Fashion Awards

2014

Launch of Wild

2015

Opening of Dsquared2 Area (Milan), boutiques in Miami and London

2015

Launch of Want, the new women’s fragrance

2015

Dean and Dan Caten win the Spanish Icon Award “Premios Icon a la Moda 2015”

2016

Dsquared2 creates a custom leather jacket with gold metal military details for Beyoncè’s Superbowl 50 performance

2016

Justin Bieber receives the “International male solo artist Award” during the Brit Awards wearing a Dsquared2 Manga Jacket from the FW16 collection

2016

Opening of Dsquared2 flagship store in Rome and Istanbul

2016

Dean & Dan Caten receive a special honor at amfAR Sao Paolo together with Kate Moss and the Brazilian President and Chief Executive of Iguatemi Group Carlos Jeiressati Filho

2016

Dean & Dan Caten design the outfit for Team Canada for the Opening Ceremonies at the 2016 Olympic and Paralympic Games in Rio

2016

Dean & Dan Caten design the opening look and the complimentary looks for 20 female dancers for the Formation World Tour of Beyoncè in Miami

2016

Dean & Dan Caten receive the Taormina Art Award

2016

Dean & Dan Caten design 5 looks for The Nick Jonas’ America Future Now Tour

2016

Manchester City signs Dsquared2 as Official Fashion Partner