The Dsquared2 lifestyle is most exquisitely expressed in the ad campaigns for which the Caten twins partnered with some of the most well-known fashion photographers in the world. For years the Dsquared2 ad image was managed by Steven Klein, who was behind the shots for some of the most original and innovative ad campaigns in the last few years such as FW02-03’s “Homeless”, SS03’s “Cottage Country”, FW03-04’s “Star-24-7”, SS04’s “Dean & Dan’s Dinner”, FW04-05’s “Great White North” and SS05’s “Bachelor’s Party”. But the Dsquared2 image has since evolved in a more sophisticated direction, employing shots of Gisele Bündchen provided by Mert & Marcus for the Autumn-Winter 05/06 campaign as well as of super-sexy cowgirl Carmen Kass for the Spring-Summer 2006 Collection photographed by Mikael Jansson. From Spring-Summer 2007 through Spring-Summer 2009 Dsquared2 cooperates with the famous photographer Steven Meisel who shot the advertising campaign both for the clothing and shoes collections and for the fragrances, He Wood and She Wood. From Fall-Winter 2009/10 Dean and Dan chose to cooperate again with Mert Alas e Marcus Piggot. Then, the advertising campaign for the new men’s fragrance Wild, was photographed by Steven Klein and the one for the new Women’s fragrance Want by Inez and Vinhood. The Dutch photographer duo also shot the Fall/Winter 2017-2018 collection ADV campaign.