In 2007 Dsquared2 had the inauguration of its 5400sq ft flagship store, which opened its doors in the heart of Milan's fashion district at No. 4 Via Verri. Dean and Dan Caten collaborated with Storage, a new Italian architecture studio who have worked with many important department stores around the world, for the concept of the store and also the headquarter in Milan on Via Tortona 27. The boutique evokes the 360-degree Dsquared2 lifestyle as envisioned by Dean and Dan: “A taste of home, where the Canadian woods meet Italian design”. In September 2007, with the opening of the Dsquared2 flagship store on Via Verri, came the partnership with GH Mumm which brought an exclusive champagne bar to the new store. An innovative project which brings together lifestyle and fashion. After the Milan flagship store Dsquared2 opened in 2008 mono-brand boutiques in Capri, Istanbul, Kiev and Hong Kong. In 2009 Dsquared2 opened boutiques in Cannes, Dubai, Singapore and Kowloon (Hong Kong) while in 2010 in Athens, Thessaloniki, Monte-Carlo and Shanghai. At the end of April 2011 the Beijing boutique was inaugurated, followed by the Paris flagship store in September. At the beginning of 2012 Dsquared2 opened its first flagship store in Tokyo, a store in Nanjing and in Nicosia (Cyprus). In the 2013 Dsquared2 opened boutiques in Abu Dhabi, Hangzhou, Shanghai (APM) and St. Moritz, in 2014 in Barvikha (Moscow), Chongqing, Mykonos, Porto Cervo, Salonicco, Los Angeles, Baku (Azerbaijan) and New York. At the beginning of 2015 Dsquared2 opened its second flagship store in Milan. Bold, contemporary, and unexpected, Dsquared2 Area, Dsquared2’s new store concept breaks ground in the city where Dsquared2 presented its first collection 20 years ago. In February 2015 Dsquared2 opened its first boutique in Miami and at the end of March the London boutique was inaugurated. During 2015, the brand has scheduled theopenings of many new flagship stores: Panama, Doha and Kuwait City. The retail plan also includes new openings in China. In 2016 Dsquared2 opened new Flagship store in Rome and Madrid; a store in Istanbul, Vienna and Ho Chi Minh, Vietnam and a second flagship store in Paris. In February 2017 the Las Vegas boutique was inaugurated, followed by the debut of the brand in Netherlands with two two stores: in Amsterdam and in Rotterdam. In the second half of 2017, Dsquared2 opened stores in Sofia and Marrakesh. In 2018, it reopened the Flagship store in Milan with a brand new design.