About Dsquared2
DEAN AND DAN CATEN, TWIN BROTHERS FROM WILLOWDALE IN TORONTO, STARTED THEIR PATH IN FASHION AT THE PARSON’S SCHOOL OF DESIGN IN NEW YORK CITY IN 1984
EIGHT YEARS LATER, THE CANADIAN DUO MOVED TO ITALY WITH THEIR SIGHTS SET ON CREATING THEIR BRAND. AFTER COLLABORATING WITH SOME OF ITALY’S MOST CELEBRATED FASHION HOUSES, IN 1995 THE DESIGNERS PRESENTED THEIR FIRST MEN’S COLLECTION UNDER THE LABEL DSQUARED2.
DSQUARED2'S PHILOSOPHY IS AN EDGY MIX OF CANADIAN ICONOGRAPHY, REFINED ITALIAN TAILORING AND PLAYFUL SENSUALITY. THE COLLECTIONS ARE A SEAMLESS MELDING OF CONTRASTS: SPORTY AND GLAMOROUS. LAIDBACK AND EXTRAVAGANT, MASCULINE AND FEMININE, CREATING A DISTINCTIVE CONCEPT OF ALTERNATIVE LUXURY.
BRAND MILESTONES
1991
DEAN & DAN CATEN ARRIVE IN ITALY
1995
DEBUT OF THE “HOMESICK CANADA COLLECTION” IN MILAN AS THEIR FIRST MENSWEAR COLLECTION
2000
DSQUARED2 CREATES THE WARDROBE FOR MADONNA'S VIDEO, "DON'T TELL ME"
2002
PREMIERE OF THE WOMEN’S WEAR LINE DURING THE SPRING-SUMMER 03 MEN’S COLLECTIONS RUNWAY SHOW IN MILAN
2002
MADONNA WEARS DSQUARED2 FOR THE COWBOY SEGMENT OF HER "DROWNED WORLD TOUR 2002"
2003
DSQUARED2 DESIGNS THE COSTUMES FOR CHRISTINA AGUILERA’S “STRIPPED TOUR 2003”
2003
DEBUT OF THE FIRST WOMEN’S WEAR COLLECTION, “STAR 24/7”
DEAN AND DAN DIVIDE THEIR LIVES BETWEEN MILAN AND LONDON, AND THE DSQUARED2 COLLECTIONS ARE PRODUCED IN ITALY, GIVING RISE TO THE BRAND'S MOTTO OF "BORN IN CANADA, MADE IN ITALY".
